The recurring sales that matter for strollers, car seats, bassinets and monitors. Every date links to its source. If next year's date isn't announced yet, we say "typically" and show when it happened last time. Updated Oct 16, 2026.
Date fixed by calendar in 42 days · Most retailers and brand sites
Black Friday & Cyber Monday
Black Friday Nov 27, 2026 · Cyber Monday Nov 30, 2026
The single most reliable window for premium baby gear. Brands that almost never discount (SNOO, UPPAbaby) have marked down here.
The dates are fixed by the calendar (the day after Thanksgiving, Nov 26). Retailer start dates for 2026 haven't been announced yet. In 2025, brand sales started around Nov 20 and many ran into December.
Baby-gear deals we've verified in this event
- SNOO was 30% off at Happiest Baby for Black Friday 2025
- UPPAbaby ran a rare sale (about 20% off Vista V3 and select Cruz V3 colors at retailers)
- Owlet: $100 off Dream Sock, $110 off Dream Duo 3
- Stokke: up to 30% off sitewide through Dec 8, 2025
- Ergobaby: up to 40% off select carriers through Dec 31, 2025
Tip: Set your shortlist now. Many 2025 deals started a week early and some (Stokke, Ergobaby) ran well past Cyber Monday.
Not announced yet. In date order from today.
Typically late March · Amazon
Amazon Big Spring Sale
Typically late March. Last time: Mar 25 – Mar 31, 2026. Next dates not announced yet.
A week-long spring event open to all shoppers (not just Prime).
Typically June–July · Amazon
Amazon Prime Day
Typically June–July. Last time: Jun 23 – Jun 26, 2026. Next dates not announced yet.
Amazon's big summer Prime-members event. In 2026 it moved to June and ran four days.
Baby-gear deals we've verified in this event
- Nanit runs a Prime Day sale on its own site too
Typically mid-July to early August · Nordstrom
Nordstrom Anniversary Sale
Typically mid-July to early August. Last time: Jul 18 – Aug 9, 2026. Next dates not announced yet.
Nordstrom's big summer sale. New-season items go on sale before their regular price kicks in. Nordstrom carries premium baby brands like Nuna, UPPAbaby and Stokke.
Tip: We haven't verified which baby products were in the 2026 sale yet. We'll check the 2027 catalog when it's out.
Typically April and September · Target
Target Car Seat Trade-In
Typically April and September. Last time: Sep 20 – Oct 3, 2026. Next dates not announced yet.
Drop off any old car seat at a participating Target store and get a 20% Target Circle bonus on new baby gear (exclusions apply). It runs twice a year.
Tip: The bonus stacks with other Target offers. Check Target's exclusions, since some premium brands are excluded.
Typically June and October · Walmart
Walmart Deals
Typically June and October. Last time: Oct 5 – Oct 11, 2026. Next dates not announced yet.
Walmart's sale events run against Amazon's: a summer event and a longer October one.
Typically October · Amazon
Amazon Prime Big Deal Days
Typically October. Last time: Oct 6 – Oct 7, 2026. Next dates not announced yet.
Amazon's October Prime-members event. Usually a good time for monitors (Nanit, Owlet) and carriers.
Baby-gear deals we've verified in this event
- Owlet Dream Sock $219.99, Dream Duo 3 $299.99
- Nanit monitor $217.49
- Stokke YOYO³ $399.20
- Ergobaby Omni Classic $128.24
- Baby Brezza Bottle Washer Pro $239.99
- Bugaboo Donkey 6 $1,359.20
Tip: Prime-only. Check whether the price beats your Amazon registry completion discount, which you can use too.
Typically October (alongside Prime Big Deal Days) · Target
Target Circle Deal Days (Circle Week)
Typically October (alongside Prime Big Deal Days). Last time: Oct 6 – Oct 7, 2026. Next dates not announced yet.
Target's answer to Prime Big Deal Days, for free Target Circle members.