When do car seats go on sale? The 2026 month-by-month guide
Premium car seats from Nuna, UPPAbaby, Cybex, Clek and Doona don't go on sale often, and you can't wait forever: the seat has to be in the car before the baby comes home. Here's when the real discounts have happened, how big they were, and when to buy based on your due date.
Short answer
- Black Friday and Cyber Week (late November) bring the biggest brand discounts. In 2025 Cybex had up to 40% off select car seats on its US site.
- Target's Car Seat Trade-In, every spring (April) and fall (September), gives a 20% Target Circle bonus on new car seats for any old seat. The next one isn't announced yet.
- Near your due date, a registry completion discount takes 15% off what's left on your registry at Amazon, Target or Babylist.
- Don't wait past your due date for a sale: we suggest having the infant seat installed about a month before.
Dates and deals link to their sources. Prices are from our daily checks of brand and specialty retailer pages, updated Nov 12, 2026. Guide written Oct 30, 2026.
When car seats go on sale, month by month
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January
New models (some years)
Nuna launched the RAVA next convertible on Jan 7, 2026, replacing the RAVA. After a launch, look for the outgoing model. That's our advice, not a guaranteed sale. PR Newswire: Nuna launches the RAVA next (Jan 7, 2026)
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Late March
Amazon Big Spring Sale · March 25–31, 2026
Open to all shoppers, not just Prime. We haven't verified premium car seat deals in it. About Amazon: Big Spring Sale 2026, March 25–31
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Mid/late April
Target Car Seat Trade-In (spring) · Spring: April 19 – May 2, 2026
Drop off any old car seat and get a 20% Target Circle bonus on new car seats, bases, travel systems, strollers and select gear. Some brands are excluded: Doona and Wonderfold in spring 2025, UPPAbaby in fall 2026. Target: Car Seat Trade-In, April 19 – May 2, 2026 USA Today: spring 2025 trade-in rules and exclusions Mom411: fall 2026 exclusions
Target Car Seat Trade-In: dates and rules → -
May (2026 only)
UPPAbaby retired-color sale
UPPAbaby retired its Jake color on May 13, 2026 and took 20% off select Jake products while supplies lasted, including the Mesa V3 and Aria V2 car seats. Verified on UPPAbaby's Canadian site. A one-off, not a yearly sale. UPPAbaby Canada: Jake Sale (20% off select Jake products)
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June
Prime Day and Walmart Deals · Prime Day: June 23–26, 2026. Walmart: June 22–28, 2026
We haven't verified premium car seat deals in either. Nanit ran a Prime Day sale on its own site. About Amazon: Prime Day 2026 runs June 23–26 Walmart: Walmart Deals returns June 22–28, 2026
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Mid-July to early August
Nordstrom Anniversary Sale · July 18 – Aug 9, 2026 (cardmember early access from July 14)
Nordstrom carries Nuna, UPPAbaby and Stokke. We haven't verified which baby products were in the 2026 sale. Nordstrom via PR Newswire: Anniversary Sale July 18 – Aug 9, 2026
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Late September
Target Car Seat Trade-In (fall) · Fall: Sept 20 – Oct 3, 2026 (bonus usable through Oct 17)
Same deal as spring: a 20% Target Circle bonus on new car seats, strollers and travel systems for an old seat. UPPAbaby was excluded in fall 2026. Target: Car Seat Trade-In returns Sept 20 – Oct 3, 2026 Safe in the Seat: fall 2026 coupon usable through Oct 17, can be used twice Mom411: fall 2026 exclusions
Target Car Seat Trade-In: dates and rules → -
Early October
Prime Big Deal Days, Target Circle Week, Walmart Deal Days · Amazon: Oct 6–7, 2026. Target: Oct 6–7, 2026 (Circle 360 early access Oct 5). Walmart: Oct 5–11, 2026
The baby deals we verified in October 2026 were monitors, carriers and strollers, not car seats. About Amazon: Prime Big Deal Days 2026 is Oct 6–7
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Late November
Black Friday and Cyber Week (the big one) · Black Friday Nov 27, 2026 · Cyber Monday Nov 30, 2026
In 2025: Cybex's US site had up to 40% off select car seats (seen Nov 7 – Dec 1, 2025), the Doona+ was $550 (was $650) at Albee Baby, and Nordstrom had 30% off the Nuna PIPA urbn + MIXX next travel system in Cyber Week. Shomp: Cybex Black Friday sale history (2025) Smarter Savings: Doona+ $550 (Nov 2025) The Bump: Cyber Week baby deals 2025
Black Friday baby deals guide → -
Any month, near your due date
Registry completion discount
15% off what's left on your registry: Amazon and Babylist from 60 days before your arrival date, Target from 8 weeks before. Caps, eligibility and exclusions apply (Babylist excludes Nuna). Amazon Help: Baby Registry Completion Discount Target Help: registry completion offer Babylist: Registry Completion Discount
Compare completion discounts →
We have not verified complete 2026 sale dates and terms (wording reviewed Nov 12, 2026). A date above is either a fixed calendar date or a past occurrence, unless that row cites a published window. Recurring events have landed in the same months so far, but that isn't a promise.
How big do car seat discounts get?
Real, sourced discounts on the car seats and brands we track. "Up to" means the best item in the sale, not every item.
| Deal | Discount |
|---|---|
| Target Car Seat Trade-In | 20% |
| Registry completion discount | 15% |
| Cybex, Black Friday 2025 | Up to 40% |
| Nuna, Cyber Week 2025 | 30% |
| UPPAbaby Jake colors, May 2026 | 20% |
| Doona+, Black Friday 2025 | $100 off (about 15%) |
Buy now or wait? It depends on your due date
The AAP says every baby should ride rear-facing from the very first ride home, and suggests having a certified technician check the install before baby arrives. We suggest having the infant seat installed about a month before your due date, so the dates below build that in.
| If you're due… | Our advice |
|---|---|
| Before Dec 25 | Buy your infant seat now. Black Friday (Nov 27, 2026) may land less than a month before your due date. If you're within 60 days of your due date, Amazon's and Babylist's 15% completion discounts are already open (Target's opens at 8 weeks). Amazon Help: Baby Registry Completion Discount Target Help: registry completion offer Babylist: Registry Completion Discount AAP (HealthyChildren.org): Car seats, information for families |
| Dec 25 – Jan 26, 2027 | Black Friday (Nov 27, 2026) falls in your buying window, and your completion discount opens around then too. Shortlist now, then buy Black Friday week if your seat is discounted; if it isn't, use the 15%. Shomp: Cybex Black Friday sale history (2025) |
| After Jan 26, 2027 | Black Friday is still your best-documented sale. If you're due in late May or later, Target's spring trade-in could also work: the last 2 spring events started Apr 27 and Apr 19. Dates for 2027 aren't announced yet, and you need an old car seat to trade in (Target takes any seat, even expired or damaged). Target: Car Seat Trade-In (official page) USA Today: Target car seat trade-in, April 27 – May 10, 2025 Target: Car Seat Trade-In, April 19 – May 2, 2026 |
| Convertible seat (second seat) | No rush: many families switch around 9 to 12 months, when the baby nears the infant seat's limits. Time it for a Black Friday or a trade-in, and check our Nuna RAVA next and Clek Foonf price histories first. AAP (HealthyChildren.org): Car seats, information for families |
When each car seat brand goes on sale
UPPAbaby
Rarely discounted. Prices are usually the same everywhere. The real windows are Black Friday and the clearance of the outgoing model after a new version launches.
- Black Friday / Cyber Monday: In 2025: about 20% off Vista V3 and select Cruz V3 colors at retailers, called a "rare" sale. Source
- New-model launches: Cruz V3 launched Aug 5, 2025. Vista V3 was shown in May 2024. Source
- Registry completion discount: Usually the most dependable way to get money off UPPAbaby. Source
Car seats: UPPAbaby cut list prices on Sept 12, 2025 (Aria V2 $499.99 to $449.99, Rove $549.99 to $499.99). UPPAbaby was excluded from Target's fall 2026 trade-in. Source Source
Nuna
Nuna sells direct in the US through Nuna Direct, which ships to all 50 states, and through authorized retailers. Discounts we've verified have been at retailers around Black Friday and Cyber Week. We have not verified a Nuna Direct sale price.
- Cyber Week: In 2025: 30% off the PIPA urbn + MIXX next travel system at Nordstrom. Source
- New-model launches: RAVA next launched January 2026. Source
Nuna sells direct in the US (Nuna Direct ships to all 50 states; Alaska and Hawaii shipping is a flat $80, and Nuna says it does not ship to territories, P.O. boxes, or international addresses) and through authorized retailers. We have not verified a Nuna Direct discount. The RAVA next launched in January 2026, so it has no Black Friday history yet. Babylist's completion discount excludes Nuna. Source Source Source
Today: PIPA aire rx $650 · RAVA next $580 · EXEC next $720
Doona
Retailer discounts around Black Friday. Heads up: Doona+ is now $550 on doona.com, the same price it was on sale for at Black Friday 2025.
- Black Friday 2025: Doona+ for $550 (was $650) at Albee Baby, Nov 2025. Source
- Now: doona.com lists Doona+ at $550 and Doona X at $850 (checked Oct 23, 2026). Source
Doona was excluded from Target's spring 2025 trade-in. Source
Today: Doona+ Car Seat & Stroller $550 · X Car Seat & Stroller $850 · LATCH Base $170 · X LATCH Base $230
Cybex
Cybex runs a Black Friday sale on its own US site, with the biggest cuts on select car seats. Retailers discount some seats and colors at other times.
- Black Friday 2025 (seen Nov 7 – Dec 1): Cybex's US site advertised up to 40% off select car seats, plus stroller discounts and gifts. Source
- Black Friday 2026: Cybex's US Black Friday page says the 2025 sale is over and points ahead to Black Friday 2026. No 2026 details yet (checked Oct 23, 2026). Source
- Right now (Oct 2026): Albee Baby lists the Aton G Swivel at $299.97 for the color we track, vs $499.95 at MacroBaby (checked Oct 22, 2026). Source
Today: Cloud T SensorSafe $649.95 · Aton G Swivel $299.97 · Callisto G 360 SensorSafe $699.95
Car seats prices today
At least 10% under list price today: UPPAbaby Aria V2 $399.99 (11% under $449.99).
| Model | Best price today | Verdict |
|---|---|---|
| UPPAbaby Aria V2 | $399.99UPPAbaby | Fair |
| Clek Foonf | $649.99Clek | Wait |
| Clek Liing | $599.99Clek | Wait |
| Cybex Callisto G 360 SensorSafe | $699.95Cybex | Wait |
| Cybex Cloud T SensorSafe | $649.95Cybex, Nov 13 | Wait |
| Doona LATCH Base | $170Doona | Wait |
| Doona X Car Seat & Stroller | $850Doona | Wait |
| Doona X LATCH Base | $230Doona | Wait |
| Doona+ Car Seat & Stroller | $550Doona | Wait |
| UPPAbaby Mesa V3 | $349.99UPPAbaby | Wait |
| UPPAbaby Rove | $499.99UPPAbaby | Wait |
| Cybex Aton G Swivel | $299.97Albee Baby, Nov 13 | Too early to call |
| Nuna EXEC next | $720Albee Baby | Too early to call |
| Nuna PIPA aire rx | $650Albee Baby | Too early to call |
| Nuna RAVA next | $580Albee Baby | Too early to call |
Each model page has the full price history, every retailer's price and links to buy.
FAQ
When do car seats go on sale?
Three times you can count on: Black Friday and Cyber Week in late November (Black Friday Nov 27, 2026 · Cyber Monday Nov 30, 2026), Target's Car Seat Trade-In in April and September (20% off for an old seat), and your registry completion discount (15%) in the weeks before your due date. Amazon's Prime events and Nordstrom's July sale happen too, but we haven't verified premium car seat deals in them.
What is the best month to buy a car seat?
November, for brand discounts: Cybex had up to 40% off select car seats for Black Friday 2025. April and September are next best if you have an old seat to trade in at Target. But buy in time to install it about a month before your due date, sale or not.
How much do car seats go on sale for?
In what we've verified: 15% with a registry completion discount, 20% with Target's trade-in bonus or UPPAbaby's May 2026 retired-color sale, 30% on a Nuna travel system at Nordstrom in Cyber Week 2025, and up to 40% on select Cybex seats for Black Friday 2025. "Up to" means the best item, not all of them.
Should I wait for Black Friday to buy a car seat?
Only if you're due after about Dec 25, 2026. That leaves time to install the seat a month ahead. If you're due sooner, buy now and use your registry completion discount if it's open.
Does Target have a car seat sale?
Yes: the Car Seat Trade-In, twice a year. Drop any old car seat in the box at a participating store, scan the barcode in the Target app and get a 20% Target Circle bonus on new car seats, strollers and select gear. The fall 2026 event has ended; the last 2 spring events started Apr 27 and Apr 19.
When does the Nuna RAVA next go on sale?
There's no sale history yet: Nuna launched it in January 2026. Nuna sells direct in the US (its shipping page says Nuna Direct ships to all 50 states) and through authorized retailers. Discounts we've verified came through retailers at Black Friday and Cyber Week. We haven't verified a RAVA next discount. Babylist's completion discount excludes Nuna, so use Amazon's or Target's if the seat qualifies.
Registry tip
Start your Amazon baby registry, and plan for the 15% completion discount
Brands like UPPAbaby rarely go on sale. A registry completion discount (15% at Amazon, Target and Babylist) is often the most reliable way to get money off. Compare the rules.
A plain, untagged link to Amazon's registry page.
All car seat prices → · Target Car Seat Trade-In → · When do strollers go on sale? → · Black Friday baby deals → · Plan by due date →