When do strollers go on sale? The 2026 month-by-month guide
A premium stroller is one of the biggest things you'll buy before the baby comes, and brands like UPPAbaby and Nuna rarely discount. Here's when stroller sales have really happened, how big they were, today's prices, and whether to buy now or wait based on your due date.
Short answer
- Black Friday and Cyber Week (late November) are the best-documented stroller sales: about 20% off UPPAbaby Vista V3 and Cruz V3 at retailers in 2025, up to 30% off Stokke sitewide, 30% off a Nuna travel system at Nordstrom.
- Amazon's October Prime Big Deal Days had stroller deals in 2026 (Stokke YOYO³ at $399.20, was $499.99).
- Target's Car Seat Trade-In (April and September) gives 20% off strollers too, if you have an old car seat to trade.
- Your registry completion discount (15%) is the most dependable fallback, especially for brands that rarely discount.
Dates and deals link to their sources. Prices are from our daily checks of brand and specialty retailer pages, updated Nov 12, 2026. Guide written Oct 30, 2026.
When strollers go on sale, month by month
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Late March
Amazon Big Spring Sale · March 25–31, 2026
Open to all shoppers, not just Prime. We haven't verified premium stroller deals in it. About Amazon: Big Spring Sale 2026, March 25–31
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Mid/late April
Target Car Seat Trade-In (spring) · Spring: April 19 – May 2, 2026
Drop off any old car seat and get a 20% Target Circle bonus on new car seats, bases, travel systems, strollers and select gear. Some brands are excluded: Doona and Wonderfold in spring 2025, UPPAbaby in fall 2026. Target: Car Seat Trade-In, April 19 – May 2, 2026 USA Today: spring 2025 trade-in rules and exclusions Mom411: fall 2026 exclusions
Target Car Seat Trade-In: dates and rules → -
May (2026 only)
UPPAbaby retired-color sale
UPPAbaby retired its Jake color on May 13, 2026 and took 20% off select Jake products while supplies lasted, including the Vista V3, Cruz V3 and Minu V3. Verified on UPPAbaby's Canadian site. A one-off, not a yearly sale. UPPAbaby Canada: Jake Sale (20% off select Jake products)
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June
Prime Day and Walmart Deals · Prime Day: June 23–26, 2026. Walmart: June 22–28, 2026
We haven't verified premium stroller deals in either. Nanit ran a Prime Day sale on its own site. About Amazon: Prime Day 2026 runs June 23–26 Walmart: Walmart Deals returns June 22–28, 2026
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Mid-July to early August
Nordstrom Anniversary Sale · July 18 – Aug 9, 2026 (cardmember early access from July 14)
Nordstrom carries Nuna, UPPAbaby and Stokke. We haven't verified which baby products were in the 2026 sale. Nordstrom via PR Newswire: Anniversary Sale July 18 – Aug 9, 2026
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August (some years)
New UPPAbaby models
UPPAbaby launched the Cruz V3 on Aug 5, 2025 and previews new gear at the ABC Kids Expo. After a launch, look for the outgoing model. That's our advice, not a guaranteed sale. PR Newswire: UPPAbaby's new Cruz V3 just dropped (Aug 5, 2025) UPPAbaby blog: ABC Kids Expo 2025 preview
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Late September
Target Car Seat Trade-In (fall) · Fall: Sept 20 – Oct 3, 2026 (bonus usable through Oct 17)
Same deal as spring: a 20% Target Circle bonus on new car seats, strollers and travel systems for an old seat. UPPAbaby was excluded in fall 2026. Target: Car Seat Trade-In returns Sept 20 – Oct 3, 2026 Safe in the Seat: fall 2026 coupon usable through Oct 17, can be used twice Mom411: fall 2026 exclusions
Target Car Seat Trade-In: dates and rules → -
Early October
Prime Big Deal Days, Target Circle Week, Walmart Deal Days · Amazon: Oct 6–7, 2026. Target: Oct 6–7, 2026 (Circle 360 early access Oct 5). Walmart: Oct 5–11, 2026
October 2026 on Amazon: Stokke YOYO³ $399.20 (was $499.99) and Bugaboo Donkey 6 $1,359.20. About Amazon: Prime Big Deal Days 2026 is Oct 6–7 The Bump: October Prime Day 2026 baby deals (updated Oct 6, 2026)
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Late November
Black Friday and Cyber Week (the big one) · Black Friday Nov 27, 2026 · Cyber Monday Nov 30, 2026
In 2025: about 20% off UPPAbaby Vista V3 and select Cruz V3 colors at retailers, 30% off the Nuna PIPA urbn + MIXX next travel system at Nordstrom, up to 30% off Stokke sitewide, and stroller discounts on Cybex's US site. Bugaboo runs a Black Friday page too. Parents: UPPAbaby's rare Black Friday sale (2025) The Bump: Cyber Week baby deals 2025 Shomp: Cybex Black Friday sale history (2025) Bugaboo US: Black Friday
Black Friday baby deals guide → -
December
Holiday sales that run long
In 2025, Stokke's sitewide sale ran through Dec 8, and Ergobaby had up to 40% off select carriers, strollers and swaddles through Dec 31. The Bump: Cyber Week baby deals 2025
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Any month, near your due date
Registry completion discount
15% off what's left on your registry: Amazon and Babylist from 60 days before your arrival date, Target from 8 weeks before. Caps, eligibility and exclusions apply (Babylist excludes Nuna). Amazon Help: Baby Registry Completion Discount Target Help: registry completion offer Babylist: Registry Completion Discount
Compare completion discounts →
We have not verified complete 2026 sale dates and terms (wording reviewed Nov 12, 2026). A date above is either a fixed calendar date or a past occurrence, unless that row cites a published window. Recurring events have landed in the same months so far, but that isn't a promise.
How big do stroller discounts get?
Real, sourced discounts on the strollers and brands we track. "Up to" means the best item in the sale, not every item.
| Deal | Discount |
|---|---|
| UPPAbaby, Black Friday 2025 | About 20% |
| Nuna, Cyber Week 2025 | 30% |
| Stokke, Cyber Week 2025 | Up to 30% |
| Stokke YOYO³, Prime Big Deal Days 2026 | 20% |
| Ergobaby, holiday 2025 | Up to 40% |
| UPPAbaby Jake colors, May 2026 | 20% |
| Target Car Seat Trade-In | 20% |
| Registry completion discount | 15% |
Buy now or wait? It depends on your due date
Unlike the car seat, you don't need a stroller for the ride home, so you usually have more room to wait for a sale. If the stroller has to fit your infant car seat, choose them together.
| If you're due… | Our advice |
|---|---|
| Before Dec 11 | Buy when you're ready rather than waiting. If you're within 60 days of your due date, your 15% completion discount at Amazon or Babylist is open now (Target's opens 8 weeks before). If you're pairing the stroller with an infant car seat, buy them together so they click together. Amazon Help: Baby Registry Completion Discount Target Help: registry completion offer Babylist: Registry Completion Discount |
| Dec 11 – Feb 2027 | Wait for Black Friday (Nov 27, 2026) if your brand discounted last year (UPPAbaby, Nuna, Stokke and Cybex did in 2025; Bugaboo runs a Black Friday page). If it isn't discounted, your completion discount will open around then. Parents: UPPAbaby's rare Black Friday sale (2025) The Bump: Cyber Week baby deals 2025 |
| March – June 2027 | Black Friday still works if you're happy to buy early. Otherwise: your completion discount, and Target's spring trade-in (it started mid-to-late April in 2025 and 2026; 2027 dates not announced). The trade-in needs an old car seat, but Target takes any seat, even expired. Target: Car Seat Trade-In (official page) Amazon Help: Baby Registry Completion Discount |
| July 2027 or later | Prime Day (June in 2026), Nordstrom's Anniversary Sale (July) and Target's fall trade-in (September) all land before you need it, plus your completion discount. We haven't verified premium stroller deals in Prime Day or Nordstrom yet, so Black Friday 2026 is still the surest bet if you can buy that early. |
When each stroller brand goes on sale
UPPAbaby
Rarely discounted. Prices are usually the same everywhere. The real windows are Black Friday and the clearance of the outgoing model after a new version launches.
- Black Friday / Cyber Monday: In 2025: about 20% off Vista V3 and select Cruz V3 colors at retailers, called a "rare" sale. Source
- New-model launches: Cruz V3 launched Aug 5, 2025. Vista V3 was shown in May 2024. Source
- Registry completion discount: Usually the most dependable way to get money off UPPAbaby. Source
Strollers: list prices dropped on Sept 12, 2025 (Vista V3 $1,199.99 to $999.99, Cruz V3 $999.99 to $899.99, Minu V3 $549.99 to $499.99), so "deals" quoted against the old prices overstate the savings. UPPAbaby was excluded from Target's fall 2026 trade-in. Source Source
Today: Vista V3 $899.99 · Cruz V3 $899.99 · Minu V3 $499.99 · Kona $649.99
Nuna
Nuna sells direct in the US through Nuna Direct, which ships to all 50 states, and through authorized retailers. Discounts we've verified have been at retailers around Black Friday and Cyber Week. We have not verified a Nuna Direct sale price.
- Cyber Week: In 2025: 30% off the PIPA urbn + MIXX next travel system at Nordstrom. Source
- New-model launches: RAVA next launched January 2026. Source
Babylist's completion discount excludes Nuna; Amazon's and Target's have their own eligibility rules. Source
Bugaboo
Bugaboo runs a Black Friday event and a permanent outlet on its own site.
- Black Friday: Bugaboo runs a Black Friday page on bugaboo.com. Off-season, it points to Bugaboo Outlet. Source
Today: Fox 5 Renew $1,499 · Butterfly 2 (no price yet) · Dragonfly $769.30
Cybex
Cybex runs a Black Friday sale on its own US site, with the biggest cuts on select car seats. Retailers discount some seats and colors at other times.
- Black Friday 2025 (seen Nov 7 – Dec 1): Cybex's US site advertised up to 40% off select car seats, plus stroller discounts and gifts. Source
- Black Friday 2026: Cybex's US Black Friday page says the 2025 sale is over and points ahead to Black Friday 2026. No 2026 details yet (checked Oct 23, 2026). Source
- Right now (Oct 2026): Albee Baby lists the Aton G Swivel at $299.97 for the color we track, vs $499.95 at MacroBaby (checked Oct 22, 2026). Source
Today: Eos $499.95
Stokke
Stokke runs sales on its own site fairly often, plus a sitewide Cyber Week sale. For 2026, Stokke says its Black Friday and holiday sale runs Nov 19 to Dec 8.
- Prime Big Deal Days (Oct 6–7, 2026): Prime Big Deal Days 2026: YOYO³ $399.20 (was $499.99) on Amazon. Source
- Cyber Week 2025: Up to 30% off sitewide through Dec 8, 2025. Source
- October 2026 sale (ended Oct 23): Stokke's US site shows "Up to 20% off, sale ends 10/23" (checked Oct 17, 2026). Tripp Trapp is $295.90 (list $349), Clikk and Sleepi Mini are marked down, and select Nomi colors are 50% off as a final-sale outlet promo. Source
Today: YOYO³ $299
Thule
We haven't verified a Thule sale pattern yet. We only publish windows we can source.
Today: Urban Glide 3 $799.95
Doona
Retailer discounts around Black Friday. Heads up: Doona+ is now $550 on doona.com, the same price it was on sale for at Black Friday 2025.
- Black Friday 2025: Doona+ for $550 (was $650) at Albee Baby, Nov 2025. Source
- Now: doona.com lists Doona+ at $550 and Doona X at $850 (checked Oct 23, 2026). Source
For the Liki trikes specifically, we haven't verified a sale yet.
Today: Liki Trike S5 $330 · Liki Trike S3 $280
Strollers prices today
Nothing we track in this category is 10% or more under its list price today.
| Model | Best price today | Verdict |
|---|---|---|
| Stokke YOYO³ | $299Stokke, Nov 13 | Good price |
| Bugaboo Fox 5 Renew | $1,499Bugaboo | Wait |
| Cybex Eos | $499.95Cybex | Wait |
| UPPAbaby Cruz V3 | $899.99UPPAbaby, Nov 13 | Wait |
| UPPAbaby Kona | $649.99UPPAbaby | Wait |
| UPPAbaby Minu V3 | $499.99UPPAbaby | Wait |
| Bugaboo Butterfly 2 | — | Too early to call |
| Bugaboo Dragonfly | $769.30Albee Baby, Nov 13 | Too early to call |
| Doona Liki Trike S3 | $280Albee Baby | Too early to call |
| Doona Liki Trike S5 | $330Albee Baby | Too early to call |
| Nuna MIXX next | $900Albee Baby | Too early to call |
| Nuna SWIV | $1,000Albee Baby | Too early to call |
| Nuna TRVL lx | $600Albee Baby | Too early to call |
| Thule Urban Glide 3 | $799.95Thule | Too early to call |
| UPPAbaby Vista V3 | $899.99UPPAbaby, Nov 13 | Too early to call |
Each model page has the full price history, every retailer's price and links to buy.
FAQ
When do strollers go on sale?
Mostly at Black Friday and Cyber Week in late November (Black Friday Nov 27, 2026 · Cyber Monday Nov 30, 2026). Smaller windows: Amazon's October Prime Big Deal Days (Stokke YOYO³ was 20% off in 2026), Target's Car Seat Trade-In in April and September (20% for an old car seat), and one-off retired-color sales like UPPAbaby's in May 2026. Your 15% registry completion discount works any time in its window.
What is the best month to buy a stroller?
November. In 2025, UPPAbaby (about 20% off Vista V3 and Cruz V3 at retailers), Nuna (30% off a travel system at Nordstrom), Stokke (up to 30% sitewide) and Cybex all discounted strollers around Black Friday.
When does UPPAbaby go on sale?
Rarely. The real windows have been Black Friday (about 20% off the Vista V3 and select Cruz V3 colors in 2025) and retired colors (20% off Jake products in May 2026). UPPAbaby also cut its list prices in Sept 2025. Otherwise, a 15% registry completion discount is the dependable route.
How much do strollers go on sale for?
In what we've verified: 15% (registry completion), about 20% (UPPAbaby at Black Friday 2025, Target's trade-in, Stokke YOYO³ in October 2026), 30% (a Nuna travel system at Nordstrom; up to 30% at Stokke) and up to 40% on select Ergobaby gear in holiday 2025.
Is a registry completion discount better than waiting for Black Friday?
It depends on the brand. 15% beats nothing for brands that rarely discount. Black Friday has gone deeper for some (30% on a Nuna travel system, up to 30% at Stokke). Amazon and Babylist say their completion discounts can't be combined with other offers, so pick the bigger one.
When is the best time to buy baby stuff on sale?
Black Friday and Cyber Week for big-ticket gear (strollers, car seats, SNOO), October Prime Big Deal Days for monitors and carriers, Target's trade-in in April and September for car seats and strollers, and your registry completion discount in the last two months before your due date. Our sale calendar has every date.
Registry tip
Start your Amazon baby registry, and plan for the 15% completion discount
Brands like UPPAbaby rarely go on sale. A registry completion discount (15% at Amazon, Target and Babylist) is often the most reliable way to get money off. Compare the rules.
A plain, untagged link to Amazon's registry page.
All stroller prices → · When do car seats go on sale? → · Black Friday baby deals → · Registry completion discounts → · Plan by due date →